cHOME in - furniture store
an Emotional Marketing Project at Politecnico di Milano
The brief was to imagine and design every aspect of a furniture shop, from the smell that
the shop should have to the communication and business plan.
cHOME in is a proper apartment that you can live and experience. Everything it contains is on sale,
everything is usable. We wanted to take away the classical austerity of the furniture shops of today.
The campaign for the opening of the store was thought to offer to the public an actual key that they could take
with them with date and time of the inauguration without saying what really was the event.
Coming to the inauguration they could use their key to open a door placed for the occasion to enter the store.
